What happens when a Hamilton “Pasta King” trades in industrial ravioli for the wild world of legal craft cannabis?
Welcome to Roll With It – Your go-to podcast for all things cannabis! 🌿
Whether you’re a seasoned stoner, curious consumer, industry insider, or someone just rolling in for the first time — there’s something here for you.
🔥 In This Episode:
We’re cutting through the corporate noise with Adrian Tornifoglia, the CEO and co-founder of Charlie’s Cannabis Co.
Adrian doesn’t just talk about “pivoting”—he’s lived it. From his early days as a high school DJ to navigating the massive budgets and “pink slips” of the Canopy Growth era , he shares the raw, unfiltered truth about what it takes to build a brand that actually survives in this industry.
Why You Need to Watch:
The Canopy Post-Mortem: Adrian gives a candid look at his time at Tweed Farms, sharing the brutal (and expensive) lessons learned about what not to do when running a cannabis facility.
The “Heartbeat” of the Business: Learn why Adrian believes your staff is your most valuable resource and how listening to the people on the production floor creates a massive strategic advantage.
Legacy Roots, Medical Mission: Discover why Charlie’s Cannabis stays focused on traditional “OG” growing methods and the “entourage effect” rather than just chasing the highest THC numbers on a spreadsheet.
The “Never Stop” Mentality: Adrian breaks down the grit required to bridge the gap between getting a license and finally hitting the market.
“Never stop not stopping.” It’s a double negative that means one thing: KEEP GOING!
Whether you’re a medical patient looking for craft quality or an entrepreneur trying to survive the “regulation squeeze,” this conversation is a masterclass in staying the course.
Check out the full episode to hear the story behind strains like Grape Fritter and Sour Rainbows, and learn why the future of Canadian cannabis is still rooted in the culture.
🎧 Listen & Subscribe:
New episodes every Thursday on YouTube.
Be sure to like, comment, and subscribe to stay in the loop.
🌐 Website: www.cannabislane.ca
📸 Instagram: @CannabisLaneCo / @RollWithIt.Entertainment
🎙 Podcast Hosts: Brittney Guthrie & Julie Stevens
🔗 Join the Conversation:
Drop your questions or topic requests in the comments — we’d love to feature your ideas in future episodes!
